Streamlining Xfinity Onboarding: Engaging Emails, Faster Launches
THE ASK
Design and execute engaging email campaigns for Xfinity Onboarding, guiding new customers through their first 90 days with a seamless setup experience while accelerating speed to market without compromising quality.
THE SOLUTION
Develop a Modular Email Architecture (MEA) to streamline daily communications, using storytelling and best practices to create compelling, brand-aligned emails that enhance engagement across devices.
The efficiencies gained through this innovative approach resulted in a remarkable 25% reduction in average days to launch campaigns.
