Reactivating Customers: Micro Center’s Re-Engagement Campaign
THE ASK
Create a re-engagement campaign aimed at inviting inactive customers back into the store. Tailor the content by leveraging Micro Center persona data to ensure personalized messaging and segmentation.
THE SOLUTION
Begin by examining the data and pulling together a narrative. Then, craft a cohesive campaign encompassing an email journey, SMS messages, social media posts, and direct mail.
Micro Center experienced a notable 20% surge in store traffic following the launch of their lapsed campaign, underscoring their commitment to brick-and-mortar retail.
