Driving Engagement for BP Driver Rewards
THE ASK
Increase participation in BP Driver Rewards through targeted email strategies while maintaining brand consistency. Focus on engaging both current and potential customers who rely on BP for fuel.
THE SOLUTION
Use personalized content and data-driven storytelling to connect with customers. Implement Modular Email Architecture (MEA) for efficient A/B testing and seamless personalization, streamlining email development and delivering relevant messages faster.
BP’s streamlined email development, allowed their teams to deliver highly relevant messages faster and more efficiently.
