Boosting Engagement: Lands’ End Mystery Sale Success
Horizon Interactive Awards, Gold Winner
THE ASK
Optimize performance and improve campaign click-rates after Apple’s Mail Privacy Protection resulted in a 45% feature penetration and impacted open data reporting across their mailable universe.
THE SOLUTION
Start with a single campaign, delivering a refreshed gamification approach on industry best practices—plus, a new style, tone, and voice to accompany the brand's Mystery Sale promotion.
Lands’ End recorded a 28% increase in Revenue per Email, plus statistically significant lift across all performance indicators.
