Creative Leadership at The Second City:
Shaping Brand Identity and Design

Role at The Second City
After graduating from college, I joined The Second City as Art Director, a role that offered an exciting blend of creativity and strategy. As the art director at this iconic improv comedy club in Chicago, I was responsible for a broad range of tasks, from managing corporate communications and designing show art to creating signage, props, and assisting with photography, headshots, and external showcases for artists.

Impactful Contributions
In my first year, I implemented a streamlined project intake system and reorganized file storage for greater efficiency. I also collaborated with Petrick Design to establish brand standards, helping to infuse a dynamic, contemporary aesthetic into the theater’s visual identity.

  • Brand Guidelines

  • New List Item

Anniversary Booklet

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