Redefining Natural House: Packaging & Storytelling Transformation
THE ASK
Natural House probiotic cleaning products is a revolutionary method of cleaning the most dirty areas of your home. It utilizes non-toxic, probiotic cleaning agents - strong enough for commercial clean-up, yet safe and gentile for all of the members of your Natural House.
The ask is to refine the current look of the Natural packaging, preserving its elegant simplicity while embarking on a journey of expanded storytelling.
THE SOLUTION
Cultivate an experience that captivates the Natural House audience on a playful and engaging level. Drawing inspiration from the leaf shape featured in the logo, and intertwine it into packaging design, crafting a seamless visual identity that harmonizes with the brand story.
Produce an engaging video designed to make a lasting impact on Natural House customers. Construct a narrative that animates the trashy, flushy, sinky leaf shapes, guided by the Natural House superhero.
