My FedEx Rewards: A Refined Loyalty Experience
THE ASK
Improve My FedEx Rewards by defining a distinct brand voice, refining visuals, and enhancing the loyalty website UX for businesses and individuals using FedEx shipping services.
THE SOLUTION
Create an MFXR Toolkit that reflects FedEx's core values and customer commitment, incorporating engaging storytelling. Establish cohesive visual aesthetics to enhance the MFXR experience. Elevate user experience with intuitive design, ensuring mobile responsiveness and accessibility for all users.
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Toolkit
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