Driving Success:
Marketing & Creative Strategy for Young Life Fundraising Events
THE ASK
Spearhead the development and execution of Young Life Naperville & Aurora’s yearly fundraising events. Craft a comprehensive marketing strategy alongside generating all necessary creative materials to ensure the success of the event.
THE SOLUTION
Identify and produce essential assets including invitations, social media content, email campaigns, registration webpage design, producer sheets, as well as compelling presentation and storytelling videos.
Since 2020, the YL fundraising events have consistently generated between $30,000 and $40,000 in funding to bolster the endeavors of Young Life Naperville & Aurora.
